A West Side Story

Singer, songwriter, actress, TV producer, and overall entrepreneur Jenni Rivera made quite the name for herself in her 43 years of life. A legend in her own right her name wont just live forever within the Latino culture, but in the culture of music in general. Her career began on the in '92, and hit her big break in the U.S & Mexico in the late 90s with her major label debut Parrandera, Rebelde y Atrevida. She found it hard to book shows in California in the early 2000s because the genre of music she made, Banda was a male dominated genre at the time. That all changed in '07 when she won her first of several Lo Nuestro Award for Regional Mexican Female Artist of the Year.  In 2008 her album Jenni became her first #1 Billboard Top Latin Album. Rivera continued to push the bar in her career receiving a plethora of awards, topping the charts, and other accolades like her star on the Las Vegas Walk of Stars, and spot in the LB Poly Hall of Fame, which she graduated class of '87. CNN, New York Times, and Fox News labeled Jenni Rivera as the most important female figure, and top selling female artist in the Mexican music genre. She also loved/repped her city with pride, and was very active in her community, donating a lot of her time to civil services. The NCADV appointed her the spokesperson here in the U.S. and LA City Council declared August 6th "Jenni Rivera Day." Sadly Rivera lost her life in a plane crash in 2012, which was mourned by millions for weeks. Her legacy lives on through her music, her activism, the Jenni Rivera Memorial Park in Signal Hill, and through a beautiful portrait of her on display in Guadalupe's Mexican Grill, who's lunch inspired this story! She touched the hearts of millions and continues to do so beyond her lifetime. As creatives' we all should hope to reach the heights she reached in our own respective fields, and we hope you draw the same amount of inspiration from this story as we did! 

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